Starting Your Own Communication Design Business
In this white paper, Lara gives readers an overview of:
• Developing a Business Plan
• Financing your Business
• Getting your EIN and DUNS Numbers
• Important Business Relationships
• Pricing and Contracts
• Acquiring the Right Equipment
• Building a Staff
• Attracting Talent
• Marketing and Networking
About the Author:
Lara Kisielewska founded Optimum Design & Consulting in 1992 after completing a BS in Graphic Communications Management and Technology at New York University and working toward a masters’ degree in Magazine Publication Management from NYU’s School of Continuing and Professional Studies. Lara co-founded Linux Magazine in 1999 and VoIP Magazine in 2004, and her communications experience in technology spurred Lara to start a second business, Xand Marketing, in 2005.
Lara is a past President of the NY Chapter of the Graphic Artists Guild (2000–2004) and the NYC Chapter of the National Association of Women Business Owners (2004–2005). She held the position of National Guild Secretary from 2005-2012 and has held the position of National Guild Vice President since 2012.